Your social media policy should be stored in your employee handbook or on your intranet and accessible by all employees at any time. Remember to update training materials if changes are made to the policy. These guidelines will also reflect how you want your brand to be represented online. This will apply both to what your brand accounts publish and what employees post about your brand on personal channels.

Not just because it has great content, but because they added a design element to the guide. It reads more like an infographic than the policies of other companies. In addition to this reminder, I like that Best Buy respectfully addresses hateful comments and posts. People can get caught up with their First Amendment rights, believing it gives them the right to say whatever they want without consequence.

#1: Instagram’s Community Guidelines

Clarify how you identify post authors (if at all) and how often team members introduce themselves in video content. The idea is that your audience on each platform should know what to expect. If they’re used to 15-second Reels, it might be confusing and tedious to get sucked into a 90-second version.

Espn Social Media Guidelines

Fortunately, your board can take steps immediately to prevent social media posts and comments from portraying your nonprofit in a bad light. Plan, schedule, and publish your posts for Instagram, Facebook, TikTok, LinkedIn, Pinterest, and more with Later’s social media management platform. This may go without saying, but it’s key to create your community guidelines with your community members top of mind. When it comes to building a positive and engaging online community, setting guidelines is key. While a social media policy is designed to guide and inform, there will be times when missteps occur. The procedures for addressing policy violations are the roadmap for how you manage these slip-ups.

In social media guidelines, you should expect to find guidance on how to write copy (the tone of voice), the types of creative assets to use and how to interact with your audience via comments and messages. It can be quite a simple document if you’re a small business – maybe just a shared Google Doc listing out the do’s and don’ts. Or it could be a more detailed, visual document intended for global teams. If you’re looking for a tool to simplify the way you manage your company’s social media accounts, consider Gain. The following 12 social media guidelines examples are suggestions to incorporate into your social media policy to help employees feel confident engaging online and protect your brand.

Free Template: Build Your Own Social Media Policy

By respecting brand guidelines, your brand will look constant and professional on all social media platforms. In this part, you’ll inform your employees how your brand should be represented online and what key brand features must be respected. Employees can either do this while managing the company’s official account or when mentioning it from their personal accounts. Social media can be defined as any technology that lets users share content online and communicate.

Your team can easily customize posts for each client and social channel from one central platform. Remember to set up secure document-sharing settings such as passwords and permissions to protect your documents. Ensure all team members who handle or are involved in your clients’ campaigns can easily access these guidelines. Instead, they help empower your team members to work more confidently and avoid missteps that can ruin your clients’ brand image and your relationship with them.

Of course, the most secure platform for doing the legwork to create your social media policy is the BoardEffect board management system. Your nonprofit’s reputation is on the line every day, and the issue of social media is a serious, contemporary issue that warrants protection. A company’s social media policy, no matter how stellar, is futile if it exists merely on paper. Rolling out the policy ensures it permeates through every layer of the organization.

This example of social media policy is short, sweet, and to the point. You do not want your social media policy to be too long because your employees may not read it. The goal of the social media policy is to get your employees to think about what they share on personal accounts and company accounts.